Award Winning Public Relations, Branding, and Marketing Communications Professional. Freelance and in-house for the development of campaigns across platforms including: Traditional and social media; Development of collateral materials with WordPress and Wix; Publisher; Constant Contact; Bulk direct mail; Wire releases via web services. Microsoft Office Suite, all programs. Liaison with vendors, clients, community and community event representative.
SUMMARY OF ACCOMPLISHMENTS
- All facets of public relations operations and activities. Numerous awards and speaking engagements. Founder/Director of the South Florida Public Relations Network.
- Extensive experience with integration of WordPress; LinkedIn; Facebook; Twitter; Yahoo; Google; YouTube, etc. for online SEO/SEM and web optimization presence.
- Use of layout and design programs and desktop publishing software to develop newsletters, brochures, annual reports, web sites, written communications and social media programs. Entire suite of Microsoft Office. Database management, social media programs, and direct email campaigns.
- Extensive published articles in trade, regional, and national press, and with local and national TV and radio.
- Development of effective branding across platforms and paid media placements, all platforms including TV, radio, billboard, traditional and online ads, etc.
Owner, On Call PR & On Call Resumes
Owner, South Florida Public Relations Network
PR and Marketing Communications Director — Marketing communications activities include development of web sites, marketing plans, brochures, direct mail materials, press releases and other PR-related activities for various companies and professionals, including agencies, event production companies, health care and not-for-profit.
Clients have included entertainment production companies: Chinese Lantern Festival; ME Productions; PTT of Florida; Lauderhill Regional Chamber of Commerce, and many others. SEO/SEM activities on behalf of clients. Work as in-house staff and as freelance.
Marketing Professor, Adjunct Instructor & Public Relations Tutor (12+ years)
Present position: Nova Southeastern University – Debate and Consumer Behavior; Digital Social Media Marketing at Broward College, Continuing Adult Education
Tutor for users in WordPress and Wix; Constant Contact; MailChimp and similar programs for distribution of press releases, creation of web sites, social media, etc. Assist with development of resumes, cover letters and job search techniques. Guest lecturer at campuses and events; Instructor of university classes in Marketing; Sales; Advertising; Social Media for Marketing and related for 12+ years at South Florida campuses.
Public Relations Director — PTT of Florida, Professional Theatrical Technicians, Davie (3 years) — All marketing communications activities for backstage event staffing firm that works with large arenas and live events. Developed web sites and all content, marketing plans, brochures, direct mail materials, press releases and other PR-related activities. Extensive use of Constant Contact and founder/moderator of the Florida Riggers and Stagehands Group across social media platforms.
Editor — E-Z Legal, Inc./Made E-Z Products, Deerfield Beach, FL (2 years)
Editor of books, manuals, and forms for self-help, legal, SOHO, and entertainment products. Desktop publishing and copywriting of ads, special sections and promotional materials.
Communications Manager — Multiple Sclerosis Foundation, Fort Lauderdale, FL (7 years) All communications for national, non-profit organization. Including: brochures, press releases, newsletters, annual reports, correspondence and grant packages. Implemented in-house library, volunteer program and liaison to board of directors, advisors, and medical researchers. Use of on-line services to raise funds and awareness about MS and the MSF. Management of special projects and events, Staff oversight. Media contact and crisis communications management.
Additional experience includes:
Public Relations Director Delray Beach, Florida, Community Redevelopment Agency (CRA) and Downtown Development Authority (DDA). First employee of the CRA worked to develop newsletters, street banners, liaison with community, city officials, residents and business owners.
Public Relations Assistant for Solar Energy Research Institute (SERI), Denver, Colorado
M.P.A. Master of Public Administration — Florida Atlantic University
Minor: Urban and Regional Planning
Graduate Program Assistant (salary + tuition) and Pi Alpha Alpha Honorary Society, the National Honor Society for Public Affairs and Administrators
M.A., Public Relations — Michigan State University, East Lansing, MI
Minor: Marketing and Advertising
Graduate Office Scholarship Recipient
B.A., Communications/Journalism — University of Denver, Colorado
Desktop Design — Art Institute of Fort Lauderdale, FL
Certificate, Government and Foundation Funding and Grantwriting — Nova University, Fort Lauderdale, FL
- Founder, South Florida Public Relations Network & PR Daily Digest for Dade, Broward and Palm Beach Counties (sfprn.com)
- Founder, Florida Riggers and Stagehands social media group
- 2018 Selected for VoyageMIA, Miami’s Most Inspiring Stories
- 2017 Best Holiday Billboard Campaign conceptualization with OutFront Media for the Chinese Lantern Festival
- 2016 Letters of Commendation for Public Service Florida House of Representatives Lori Berman (District 90) and Representative Bill Hager (District 89) for public relations, advocacy and mentoring
- 2016 Women in Communications, South Florida Chapter Honoree
- Complete list available upon request
Current and Recent Client List and Activities Includes:
- Recent Festivals: Caribbean Village and Rum Festival; Chinese Lantern; Lauderhill Food & Wine; Miss Miami Broward Carnival
- Rabideau Law, Palm Beach real estate firm
- Florida International Trade and Cultural Expo (FITCE)
- PTT of Florida (Professional Theatrical Technicians)
- Lauderhill Regional Chamber of Commerce
- Hair by Nellie
- Arts Ballet Theatre of Florida
- South Florida Public Relations Network
plus, the promotion of various live events and clients. Full list upon request.
Research Thesis Studies include:
National Institute of Health, Alternative (non drug) Therapies for the Treatment and Alleviation of Symptoms of Multiple Sclerosis
Alternative Fuel Sources including the study and debate of Ethanol, Methanol, Solar, etc.
Statistical and academic papers to address Urban and Regional Blight along Sistrunk Corridor, Fort Lauderdale, Florida
References on Request